SANDMAN WORKS / JT GRAHAM Digital strategy & creative production Independent digital studio / Austin area, Texas jtdashgraham@gmail.com https://www.linkedin.com/in/jtdashgraham SHORT BIO JT Graham is an Austin-area digital strategist and creative producer working as Sandman Works, an independent digital studio. He helps businesses plan and deliver websites, connect Google and social platforms, create content and make sense of research and analytics. He helps clients across generations understand current social media culture and communicate in ways that fit their audience. His background includes more than a decade at Crosswind Media & Public Relations, alongside independent community, audio, photography and event work. Clients work directly with JT on a clear project scope, with AI-assisted production and hands-on review. FULL BIO JT Graham is the person behind Sandman Works, an independent digital studio based in the Austin area. He works across digital strategy, websites, research, design, content and technical setup, helping clients take a project from an initial idea through practical delivery. His professional background includes more than a decade at Crosswind Media & Public Relations. Since joining full time in August 2014, he has worked on websites, online platforms, analytics, advertising accounts, research, IT and event production. He currently serves as Director of Digital Strategies. The Crosswind projects in this portfolio are credited to the firm and describe his individual contribution. JT’s website work includes WordPress and Wix builds, redesigns, landing pages, forms, event registration and ongoing maintenance. He also connects the systems around a site: Google Business Profile and Maps, Search Console, Google Analytics, advertising accounts and social platforms. His strategy and reporting work includes campaign planning, market and competitor research, public-source research, source checking and clear explanations of the findings. He produces design and content in Photoshop, Canva and other creative tools, with experience in presentations, print materials, photography, video editing and audio production. He understands current social media culture and can code-switch between generations, helping older clients understand how online audiences communicate and how to reach them in a way that feels natural. Independent projects include Bomaversary, an interactive anniversary website, and Discord server structure, role systems and community communications for The Coven. He has also contributed channel guidance and moderation communication for CoffeePawts. His creative background began in audio. JT has DJed professionally since 2012, hosted live college radio and studied audio engineering at Dark Horse Institute. His experience includes recording, mixing, sound design, live sound, Serato and a Pioneer DDJ-SX controller. Photography, event planning, registration workflows and on-site production support are also part of his background. At Sandman Works, clients work directly with JT. He uses AI to help with research, drafting, production and troubleshooting, while reviewing the output and taking responsibility for the creative and technical decisions. Projects can be a focused task or a combination of services, with the scope agreed around the client’s goal. SERVICE AREAS Websites & digital setup New websites, redesigns, landing pages, forms, business listings, search foundations and analytics. I can connect the domain, the website and the Google services behind your online presence. Example project: A new website with a working contact form, the right Google setup and a clear handoff. Strategy, research & reporting Campaign plans, market and competitor research, public-source research, source checking, analytics and reports. I can help coordinate activity across your website, search and social channels, then make the findings understandable. Example project: A researched campaign plan, a competitor review or a report that explains what the numbers mean. Design, content & production Website content, social assets, presentations, print collateral, photography, video editing and audio production. I adapt the format and language to the audience and the channel. Example project: A presentation, a set of campaign assets or edited video and audio for an upcoming launch. Events, communities & support Event planning and promotion, RSVP workflows, audiovisual support, DJ work, Discord setup and community tools. I also help with website maintenance, account access and technical issues. Example project: An event registration page, an organized Discord server or help sorting out a digital problem. SKILLS INVENTORY Websites & platforms Website builds, redesigns, landing pages, content migration, responsive layouts, registration forms, business listings and social account setup. Tools / working knowledge: WordPress / Avada, Wix / Wix Studio, Squarespace, HTML / CSS, Lightweight JavaScript, Google Business Profile / Maps Strategy, research & reporting Campaign and multichannel planning, audience insight, market and competitor research, public-source research, source checking, media monitoring, analytics and client reports. Tools / working knowledge: Campaign plans, Critical Mention, Boolean research, Spreadsheets / CSV, Source verification, Market reporting Design & content production Website and social content, presentation design, print collateral, photography, video editing and visual storytelling. Content adapted to the audience and channel, with a working understanding of current social culture and how to explain it across generations. Tools / working knowledge: Photoshop, Canva, Premiere Pro, Lightroom, PowerPoint, Cross-generational communication Communities & social platforms Discord architecture, roles and permissions, Carl-bot configuration, onboarding, community communications, moderation support, social account setup and channel planning. Tools / working knowledge: Discord, Carl-bot, Reaction roles, Social platforms, Community copy, Platform troubleshooting Audio, DJ & events Recording, editing, mixing, mastering and sound design; DJ work; event planning and promotion; RSVP workflows; audiovisual coordination and on-site production support. Tools / working knowledge: FL Studio, Audacity, Serato, Pioneer DDJ-SX, Live sound / OBS, Event coordination Digital operations & measurement Google Analytics and Search Console connections, tag and advertising account setup, search foundations, hosting and domain issues, website maintenance, access troubleshooting and practical technical support. Tools / working knowledge: GA4 / Search Console, Google Ads setup, SEO / structured information, WP Engine / domains, Meta Business tools, Windows / security awareness ATTRIBUTION Selected client projects were completed through Crosswind Media & Public Relations. They reflect JT’s individual contributions within that team. Sandman Works is the working brand for his independent digital studio.