Websites & platforms
Website builds, redesigns, landing pages, content migration, responsive layouts, registration forms, business listings and social account setup.
SANDMAN WORKS / JT GRAHAM
JT Graham.
Digital strategist.
Creative producer.
Independent digital studio / Austin area, Texas
01 / SHORT BIO
JT Graham is an Austin-area digital strategist and creative producer working as Sandman Works, an independent digital studio. He helps businesses plan and deliver websites, connect Google and social platforms, create content and make sense of research and analytics. He helps clients across generations understand current social media culture and communicate in ways that fit their audience. His background includes more than a decade at Crosswind Media & Public Relations, alongside independent community, audio, photography and event work. Clients work directly with JT on a clear project scope, with AI-assisted production and hands-on review.
02 / FULL BIO
JT Graham is the person behind Sandman Works, an independent digital studio based in the Austin area. He works across digital strategy, websites, research, design, content and technical setup, helping clients take a project from an initial idea through practical delivery.
His professional background includes more than a decade at Crosswind Media & Public Relations. Since joining full time in August 2014, he has worked on websites, online platforms, analytics, advertising accounts, research, IT and event production. He currently serves as Director of Digital Strategies. The Crosswind projects in this portfolio are credited to the firm and describe his individual contribution.
JT’s website work includes WordPress and Wix builds, redesigns, landing pages, forms, event registration and ongoing maintenance. He also connects the systems around a site: Google Business Profile and Maps, Search Console, Google Analytics, advertising accounts and social platforms. His strategy and reporting work includes campaign planning, market and competitor research, public-source research, source checking and clear explanations of the findings.
He produces design and content in Photoshop, Canva and other creative tools, with experience in presentations, print materials, photography, video editing and audio production. He understands current social media culture and can code-switch between generations, helping older clients understand how online audiences communicate and how to reach them in a way that feels natural.
Independent projects include Bomaversary, an interactive anniversary website, and Discord server structure, role systems and community communications for The Coven. He has also contributed channel guidance and moderation communication for CoffeePawts.
His creative background began in audio. JT has DJed professionally since 2012, hosted live college radio and studied audio engineering at Dark Horse Institute. His experience includes recording, mixing, sound design, live sound, Serato and a Pioneer DDJ-SX controller. Photography, event planning, registration workflows and on-site production support are also part of his background.
At Sandman Works, clients work directly with JT. He uses AI to help with research, drafting, production and troubleshooting, while reviewing the output and taking responsibility for the creative and technical decisions. Projects can be a focused task or a combination of services, with the scope agreed around the client’s goal.
03 / FULL SKILLS INVENTORY
The full skillset.
Strategy, research & reporting
Campaign and multichannel planning, audience insight, market and competitor research, public-source research, source checking, media monitoring, analytics and client reports.
Design & content production
Website and social content, presentation design, print collateral, photography, video editing and visual storytelling. Content adapted to the audience and channel, with a working understanding of current social culture and how to explain it across generations.
Communities & social platforms
Discord architecture, roles and permissions, Carl-bot configuration, onboarding, community communications, moderation support, social account setup and channel planning.
Audio, DJ & events
Recording, editing, mixing, mastering and sound design; DJ work; event planning and promotion; RSVP workflows; audiovisual coordination and on-site production support.
Digital operations & measurement
Google Analytics and Search Console connections, tag and advertising account setup, search foundations, hosting and domain issues, website maintenance, access troubleshooting and practical technical support.
Additional working experience
Presentation and proposal production; Canva print collateral; social and advertising platform troubleshooting; event registration and participant communication; media and contact research; digital account recovery guidance; phishing and scam awareness; remote technical support; email launch coordination and workflow planning.
AI-assisted delivery: Brief development, drafting, website production, iteration, research organization and troubleshooting, with hands-on review and correction.
Marketing technology exposure: HubSpot, Braze and Cleeng launch coordination. This reflects planning and platform work, rather than a claim to have independently engineered or launched every integration.
04 / EXPERIENCE & BACKGROUND
2014-PRESENT
Crosswind Media & Public Relations
Director of Digital Strategies
Website design and management, digital strategy, IT support, creative and multimedia production, online platforms and event support. Full time since August 2014, following an earlier internship.
2012-PRESENT
Independent audio & creative work
Audio engineering, music production and professional DJ experience. Freelance artistic and event photography since 2020. Community website and Discord administration work under the Mister Sandman identity.
EDUCATION
Dark Horse Institute
Audio engineering study, 2013-2014. Recording, digital production, mixing, mastering, MIDI and live sound.
Harding University
Communications and media broadcasting coursework, 2012-2013. Live host for Harding Radio. Earlier music-technology study at Dub Academy in Austin.